Magnus Tonell

Publications

• Marketing law and "influencers" - advertising, PR or reflection of one's own opinion? 2018, Brandnews
• AThe Agency Act - A commentary on the Commercial Agency Act, etc., 2014, Norstedts juridik, Norstedts Gula Bibliotek
• Publishing on the Internet - on responsibility for the content of external posts on websites, 2013
• In the borderland of intellectual property rights (collected works), 2012, Jure förlag
• Secrecy and intellectual property rights - parallel forms of protection, 2012, Patenteye (1/2012)
• Non-disclosure agreements - and the legal protection of trade secrets, 2012, Jure förlag
• Exploitation of celebrities' names and faces, 2011, Brandnews
• Journalism, PR or advertising? – some market law aspects, 2011, Infotorg juridik
• Litigation of damages in the event of infringement of industrial property rights or attacks on trade secrets, 2011, NIR- Nordic Intellectual Property Rights
• Agreed silence, 2010, Patenteye (3/2010)
• Ipred - New weapon against unidentified infringers, 2009, Pointlex, Infotorg Juridik
• VAT on copyright compensation - a genuine problem, 2009, NIR - Nordic Intellectual Property Rights / Tax News
• The right to and responsibility for the content of commercials, 2009, Brandnews (BN 5-6/2009)
• On the border between market law and freedom of the press, 2008, Brandnews (BN 5/2008)
• Legal protection the only antidote to plagiarism, 2008, Pointlex Infotorg Law
• Licensing of merchandising rights, 2007, Brandnews (BN 1/2007)
• Legal protection - an integral part of the brand-building process, 2007, Brandnews (BN 4/2007)
• Compensation for suffering or other harm in the event of copyright infringement - especially on the calculation of compensation, 2006, NIR 3/2006
• Expert comments on intellectual property law - Blendow Lexnova

• Copyright restrictions – copyrighted works as evidence in civil cases, 2019 (Pia Järvengren Gerner co-author)
• Marketing rights and “influencers” – editorial content, PR or advertising? 2018 (Pia Järvengren Gerner co-author)
• Calculating damages in intellectual property infringement – ​​fair compensation, 2018
• Determining penalty amounts in marketing law cases, 2018 (Pia Järvengren Gerner co-author)
• Something about protection for well-known brands in comparative advertising, 2017 (Pia Järvengren Gerner co-author)
• Copyrighted works as evidence in civil cases, 2017
• The implementation of directives leads to a new law on trade secrets, 2017
• An expensive story when Nestlé loses in extensive trademark dispute against Orkla, 2017 (Pia Järvengren Gerner co-author)
• New important EU ruling on copyright, 2016 (Thorbjörn Öström co-author)
• Trade secret protection is harmonized within the EU, 2016
• Modernizing copyright in the digital single market, 2016 (Thorbjörn Öström co-author)
• New court for intellectual property and market law cases, 2016 (Jan Lindén co-author)
• Interpretation of copyright license agreements – especially on the specification principle and the specialty principle, 2015
• Non-competition clauses in employment relationships – what can be agreed upon? 2015
• Limitations of trade secret protection – and something about the relationship to intellectual property disposals of databases, 2015
• Two sides of the trademark law coin; Part 1 – something more about the criminal law assessment principles in cases of intentional trademark infringement, 2014

• Commercial intellectual property law – the criminal dimension, 2014
• Family and artist names in trademark law, 2014
• The development of trade secret protection, 2013
• Some aspects to consider when registering trademarks and designs without examining relative grounds for registration, 2013
• Relative grounds for registration and genuine use in trademark law, 2013
• Collective copyright, 2013
• Interim decisions – prerequisites and risks, 2013 (Tobias Eltell co-author)
• Something about the legal protection of computer programs – cases from the Court of Justice of the European Union, 2012
• Copyright protection for maps etc. – does copyright provide investment protection? 2012
• Warning letters – especially in the event of attacks on trade secrets, 2012
• Courts on the Internet, 2012
• An interesting case on trademark licenses, 2012
• New trademark law 2011
• Agreed confidentiality in commercial relationships – an introduction to the content and function of confidentiality agreements, 2011
• Calculation of damages – especially on the conditions for simplification of evidence, 2011
• Limitation of damages, 2011
• Agreed copyright – rules and principles for interpreting copyright license agreements, 2011
• Protection of trademarks when using sponsored links in search services on the Internet – an account of the rulings of the European Court of Justice on the matter, 2011 (Anna-Karin Abdon co-author)
• Protection of one’s own image and name in advertising contexts, 2011
• Blogging law – on the responsibility for the content of external posts on websites, 2011